一笔外贸订单的顺利成交和完成需要经过非常多的细节沟通，包括从最初给潜在客户发送开发信或回复询盘，到最终客户收到货物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要外贸业务人员能够准确、及时的和国外客户进行有效沟通，只有这样才能确保每一笔外贸订单的高质量交付以及后续客户的持续返单。那么外贸邮件怎么写比较好？

外贸常用30个业务邮件模板

以下是30个外贸人常用的全流程邮件模板，从开发信、客户跟进邮件、询盘回复邮件、报价邮件到客户下单前的邮件回复、客户确认订单后让发形式**的邮件再到收到定金后回复客户的邮件、反馈订舱情况邮件、货物到港钱提醒客户安排提货邮件等等，详细实用。你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。

一、外贸开发信

邮件1：开发信

Dear John Smith,

This is Lily Lee from [ABC Company]. We’re a company that specializes in [choose either your primary vertical or a vertical you have experience in] to [ｉｎｓｅｒｔ a typical challenge you help clients face].

I’m wondering if you might be open to an initial conversation to gauge a fit?

We’ve worked with companies like [ｉｎｓｅｒｔ 2-3 clients here relative to the vertical] to [ｉｎｓｅｒｔ a typical client goal].

If you have a minute or two to learn more about us, you can visit our website here at [site-link]. If I don’t hear from you, I will reach out to you via phone later in the week.

Thank you.

Best regards,

Lily Lee

二、客户跟进邮件

邮件2：客户跟进

Dear John Smith,

Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [ABC Company]. Do you have 10 minutes anytime early next week that would work?

While I have you, I thought you might find some interest in our cooperation with [client name]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]

As a reminder, we’re a [Outline the main business] company, expert (or specializing) in the [Describe more spcifically] category. We’ve worked with [name 2-3 clients] in your country, and help many others to [achieve goal].

I look forward to hearing from you soon.

Best regards,

Lily Lee

三、询盘回复邮件

邮件3：询盘回复（产品信息较为明确）

Dear John Smith,

Thanks for your below inquiry.

This is Lily Lee, the sales manager of ABC Company. [Product name] is our main product, and our product have been exported to [Country name] market for many years with huge quantity.

As per your request, we’d like to give you our quotation for the [Product name] as below. I am also attaching the formal Quotation List with more details in this mail, please kindly take a view of the attached file.

[Quotation]

Looking forward to hearing from you soon.

Sincerely,

Lily Lee

四、报价跟进邮件

邮件4：报价跟进

Dear John,

In order to enable you have a better understanding about our product, I have attached some pictures of our product here in this mail, please kindly take a view of it.

Please note that the pictures attached here are for your reference only, we will make the production strictly according to your specific requirement.

Looking forward to hearing from you.

Sincerely,

Lily

五、客户下单前的回复邮件

邮件5：下单前讨价还价的回复（不能降价）

Dear John,

Thanks for your email.

You know, except for giving you our lowest possible price, we need to use the best material to guarantee the quality of the product, we are a company focusing on long term cooperation instead of doing one time business, we need to give you and your client the best quality product with the best material. The price we quoted for you are already our bottom price, we can’t compromise on the the quality of material, and we are unable to reduce the price now.

But, if you can increase the quantity to one 40′HQ, the unit logistic cost will be lower, and we will be able to give you 1% discount. Enclosed please find the PI for both one 20′GP and one 40′HQ. Please compare the difference and let us know your decision.

By the way, because of the Chinese New Year holiday, our factory will stop working from 8th Feb – 5th March. If your deposit could be made within this week, we will do our best to make the delivery before our new year holiday, although it is quite a difficult job. If you are going to place the order later on, most probably the shipment could only be made when we get back to work from the new year holiday, that will be in the middle of March.

Waiting for your information.

Sincerely,

Lily

六、客户确认订单后的邮件

邮件6：确认订单后客户让发形式**

Dear John,

Thanks for your order.

As requested, I am attaching the Proforma Invoice here in this mail, please take a view of it.

By the way, do you need us to book the shipment for you? If yes, please kindly let me know the name of your destination port, we will check the freight cost for you.

Looking forward to hearing from you soon!

Sincerely,

Lily

邮件7：客户收到形式**后安排支付定金并报海运费

Dear John,

Thanks a lot for your efficient work.

If possible, please kindly send us the bank slip once the deposit is made, so that we will be able to track the payment with our bank.

As for the freight cost from China port to Hamburg, I will check it for you tomorrow morning immediately when we get back to office, because it is evening now here in China.

Have a good day!

Sincerely,

Lily

篇幅有限，还有定金已付后客户发来付款水单的回复邮件、定金收到后询问相关装运信息的邮件、距离发货前两周告知客户预计发货时间并通知客户支付余款的邮件、订舱后反馈订舱情况并告知客户预计装柜日期和ETD的邮件、装柜当天通知客户的邮件、开船当天告知客户实际开船日期和预计到达日期（ETA)以及清关单据预计寄送日期的邮件、清关文件寄出后告知客户快递单号和跟踪链接的邮件、和客户确认网上跟踪单据是否签收的邮件、货物到港前告知客户的邮件等等，请在【孚盟软件】后台回复“邮件模板”，获取完整版。